This Science article captures some of what we're trying to do in our own humble way here in Manchester. OK, so we're not the World Science Festival, with their scale, ticket prices or Disney Imagineers (!), but we are at least trying to do the same thing - get science put alongside the rest of popular culture to allow people to interact and be inspired.
The other good thing to note is that even Lawrence Krauss struggles with my ever-burning question - it might all be good fun, but where's the science?
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